Mobile movie ticket

How it works: Codes can be delivered;
1. in-pack
2. on-pack
3. via the web
4. via email
5. via SMS dependent on mechanic

Consumer collects tokens/codes from promotional packs and applies for a ticket. This can be done online or via texting the codes into HMM, if valid HMM SMS a code back to the consumers mobile
Consumer goes to any of our participating cinemas and presents mobile displaying promotional code on screen. Box office staff enter the code into their till system in exchange for a complimentary cinema ticket
This code is loaded with enough money for a full Adult, Child or Multi tickets, or even a money off redemption, dependant on budget
HMM reimburse the cinema in full for the cost of the free tickets redeemed
Operates on the HMM own network